In 2013 we launched Harry’s, our namesake brand, with the simple goal of making grooming better for guys everywhere. We created a brand that we wanted for ourselves, with high-quality, fairly priced products that felt good to use. We started online, selling direct to our customers, and then expanded into brick and mortar retailers, to meet our customers where they shopped.

Today, our company consists of four brands, with millions of customers across multiple geographies. Our approach to growing and scaling brands follows a few simple steps. First, we identify an unmet consumer need that we can solve, and create a brand, product or experience that they’ll like more. Then, we launch online so we can get to know our customers directly and learn from them. Third, we expand into brick and mortar retail, leveraging all of our online learnings to grow and profitably scale our business.

Today, Harry’s Inc. is a family of four brands: Harry’s, Flamingo, Lume and Mando. Each brand serves a unique customer need, but all share our common mission: to create things people like more.